Thursday, April 30, 2009

Because women love Self Help books


When talking to any woman about something going on in your life, you risk being given advice that has been distilled through her own filter. This filter is made up of her day, her beliefs, her opinions, her fears, but most of all it is constructed out of a superficial understanding of whatever self help book she is reading at the moment.

Every time a woman reads another self help book, the world reveals itself to her as it 'really is' and her life is transformed forever.

Every self help book will affect her like this, so it is not unusual for a woman to go through six profound life alterations in a year. Three of them will be around her spiritual 'progress' and three of them will be around health and well being (diet).

The one thing they all have in common is that she will never be the same again after reading them.

Second hand book shops are filled with these books because when a woman is done with her transformation and on to the next one, she will toss the original book into the second hand bins in the same way a snake sheds its skin, never to be read again. Her transformation is complete and she is ready for the next one.

As mentioned previously, Oprah is the best source for the next book that must be read. Women gather around her as if she were the spiritual / weight loss guru searching for the next rung up the ladder, ready to embrace whatever thrilling transformation comes next.

Of course, that these massive changes never actually manifest in their lives is irrelevant to the endless searching for the next 'tools'. This is because what the woman really wants from them is to 'coach' others - Oprah like - on their 'journey' and be the guru for a while. After all, she's learnt these lessons; it took her a long time and a lot of 'study.'

In romance novels a woman reading these endless books is seen to be restless, unhappy or most of all she needs to do a little more with her brain. She'd be better building a business, creating art, or curing cancer than reading these books. These issues are addressed, in partnership with a loving supportive man, and the last book is read and popped in the rubbish for safe keeping.

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